We started BASICASE because everyday essentials haven’t kept up with modern life. They’re bulky, overly clinical, or simply not beautiful. Life moves fast—city days, social plans, work, travel—and the things we use every day should fit that rhythm.

They don’t reflect how we live, or the care we put into curating our spaces, our bags, and our routines.

BASICASE was created to rethink daily essentials through a modern lens—clean, considered, and aesthetically elevated. We believe the objects you reach for every day should feel intentional, expressive, and quietly luxurious, because loving your life means caring about the details.

At BASICASE, we formulate with only what your daily routine truly needs.

No harsh chemical elements, we choose ingredients that prioritize comfort, balance, and consistency over time — so our mouthwash feels fresh, balanced, and safe to use every day, never harsh.

Current mouthwash is either bulky, harsh, or designed like a medical product—something you use at home, then hide away.

We believed fresh breath should be effortless, portable, and beautiful. So we created Rinse Shot: a single-serve mouthwash made to fit real life—on the go, after coffee, between meetings—without compromising taste, ingredients, or aesthetics.

Because if you care about how you live, the little things should look and feel just as good.

No. BASICASE is formulated to be gentle and alcohol-free, which prevents the harsh, burning sensation common in traditional mouthwashes. It delivers a clean, refreshing finish that feels comfortable enough for everyday, long-term use.

Yes—single-serve packaging is easy to carry and leak free. Perfect for flights, handbags, gym bags, desk drawers and more...

It means we believe everyday items should be designed with the same care as the things you love to wear and carry. Daily essentials shouldn’t feel disposable, clinical, or hidden—they should be intentional, well-designed, and a natural part of a modern lifestyle.

At BASICASE, refinement is about thoughtful design, clean formulas, and details that make everyday moments feel elevated.